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Natalie’s in Inc: The 2 Unbreakable Rules That Helped This Orange Juice Company Get to $50 Million

Natalie’s in Inc: The 2 Unbreakable Rules That Helped This Orange Juice Company Get to $50 Million
August 21, 2017 coraandkrist

Natalie’s Orchid Island Juice Company featured in

The label has changed little in 28 years. There is still a young, dark-haired girl, half an orange in her outstretched palm. Beside her is a citrus tree. Behind her, the ocean and a sunset sky.

Natalie Sexton, the girl in the picture, was 2 when she was enshrined as the icon for Natalie’s Orchid Island Juice Company. Her mother, company founder Marygrace Sexton, initially had a more ambitious vision for the design. “I told the artist I’m going to put the baby in the wagon, and I’m going to have my dog pulling it, and we’re going to walk through the groves,” says Sexton. “And he said, ‘What are you selling? Dog food? Baby food?’ So out went the wagon. Out went the dog. The only thing that stayed was the girl.”