DesignRush featured in
2017 may have been the year of adopting new visual trends – greenery, authenticity, Hygge for example – but our increased desire to seek solitude, worlds that are not our own and realism are all part of what’s expected in design, photography, fashion and homeware trends in 2018. And a heads up – shades of purple are in. Move over Millennial Pink.
Last year we were a society with a deep need to return to life in its simplest, organic forms after the shock of fake news, Brexit and Trump. This was manifested through adoption of indoor greenery, ethical threads and authentic branding and photography trends. We also saw a surge in bold and brave colours – and luckily, that’s here to stay.