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Artificial intelligence is touted as the future of media buying, allowing for automated analysis of several sources immediately.
“AI capabilities are making ad-spend decisions simpler, more efficient and cost-effective,” said Caroline Klatt, CEO of chatbot technology company Headliner Labs. “It’s a new age, and it will only be a matter of time until digital marketers across the board will be leveraging AI strategically to streamline their workflow.”
But while interest and adoption of AI for media buying is growing, the industry is still grappling with roadblocks.