Hyperactivate uncovered how viral sharing or ‘participation marketing’ gives visibility into ‘word-of-mouth’ and the ability to identify the advocates that influence the conversation.

Formerly known as Hashtagart, the company has evolved into a full-fledged social marketing solution provider offering agencies, brand marketers, and media companies the ability to manage the relationships with Brand Advocates and measure the amplification and impact of brand messages across multiple social channels.

Maracaibo has helped Hyperactivate revieve media coverage from many sources including, GigaOM, Fox Business, Forbes, Entrepreneur, Bloomberg Television, among many others!