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Did The Ice Bucket Challenge Actually Work? Check Out RJ Metrics Analysis

Did The Ice Bucket Challenge Actually Work? Check Out RJ Metrics Analysis
April 29, 2015 coraandkrist

Media coverage for:  RJMetrics

“The Ice Bucket Challenge, a viral sensation challenging participants to dump a bucket of ice water on their head and invite others to do the same, is finally dying down. There were endless variations on the campaign, which raised money for the disease ALS: Bill Gates building out a contraption to dump the water on his head, Olivia Wilde dumping “breast milk” on her head, and so on. Even Anna Wintour took her turn with the bucket.”