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Were The Ice Buckets Worth It? New And Deeper Analytics by RJ Metrics Say ‘Yes’

Were The Ice Buckets Worth It? New And Deeper Analytics by RJ Metrics Say ‘Yes’
April 29, 2015 coraandkrist

Media coverage for:  RJMetrics

“Yes, it’s a rhetorical question. By now fairly everyone in the free world has heard about the ALS ice bucket challenge. Thousands of people have been doused (in every sense) by perhaps the most viral marketing campaign in history, having raised more than $100M to date according to Forbes.com and other estimates cited by SaaS-based data analytics firm RJMetrics.”