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Natalie's Featured in Street Fight Mag: How One International Juice Company Takes Its Marketing Local

Natalie's Featured in Street Fight Mag: How One International Juice Company Takes Its Marketing Local
December 13, 2016 amanda_barry

Media coverage for:  Natalie’s Orchid Island Juice

Natalie’s Orchid Island Juice Company, which sells fresh-squeezed juice in grocery stores, restaurants and small businesses, was founded in Florida in 1989. Over the years, the business has seen many changes, including a new facility, tremendous expansion – and changes in how it promotes its products. Even though Natalie’s has customers around the world, the company’s marketing strategy is focused on hyperlocal markets. In fact, the company recently hired Natalie Sexton as chief marketing officer specifically with the task of growing its millennial customer base.

Street Fight recently caught up with Sexton to find out what hyperlocal strategies the company is using to up its millennial marketing game.

Media coverage for:  Merchant Cash & Capital

“Google “small business technology” and you’ll very quickly be overwhelmed: There are more than 807 million articles on the search engine about it. But cut through all the clutter and I believe that the lessons of 2014 mean that there are five technologies that all small businesses must embrace in the New Year”

Media coverage for:  Merchant Cash & Capital

“Google “small business technology” and you’ll very quickly be overwhelmed: There are more than 807 million articles on the search engine about it. But cut through all the clutter and I believe that the lessons of 2014 mean that there are five technologies that all small businesses must embrace in the New Year”