Media coverage for: Baldor
The world is going pepper-crazy. Today, the once almost mythologically hot ghost pepper appears in everything from peanuts to potato chips to Bloody Mary. Now, some pepper enthusiasts are going in a different direction, breeding peppers for flavor and aroma without focusing on heat at all. One such grower is Noah Robbins, the CEO of Ark Farms, who previously found fame by unleashing the usually mild shishito pepper on the American dining public. He has gone a step farther and thinks the next breakout pepper will be a strand of the notoriously hot habanero pepper… but without any heat at all.
Vice Munchies sits down with Noah and Patrick Ahern, a senior buyer for Baldor Specialty Foods who championed the pepper, to ask what’s so hot about a heatless pepper.