© 2006 - 2018 Maracaibo Media Group · All Rights Reserved.  Terms of Service  |  Powered by Cora+Krist.

Blue Fountain Media in Digiday: Sephora is Betting Big on Augmented Reality

Blue Fountain Media in Digiday: Sephora is Betting Big on Augmented Reality
March 16, 2017 amanda_barry

Media coverage for:  Blue Fountain Media

Bridget Dolan and her team at Sephora’s Innovation Lab, based in San Francisco, were a year into developing a new virtual reality tool for the retailer’s mobile app when the technology used to power the experience saw a breakthrough.

Sephora’s team and its technology provider, augmented reality platform ModiFace, had pushed facial recognition technology to a new point of sophistication. After months of development, the technology can break down one virtual makeup application into a step-by-step layering process, while maintaining critical accuracy and reaching mass scale.

James McCrae, head of digital strategy at Blue Fountain Media, breaks down the future of augmented reality technology and how businesses can take advantage. Read about it below.