Blue Fountain Media byline in
Welcome to 2018, the year you need to update your website’s look and functionality for two business-critical reasons: legal compliance and user respect and trust.
The latter is probably long overdue and has been hindering conversions; the former, a long time coming, is looking to become an immediate concern.
The problem? Businesses that set up a website many years ago and have done few, if any, modifications since. They may have updated to integrate new forms of payment or to manage inventory in a more timely manner, but that’s usually the extent of it. If that describes your business, then your site is doing a disservice to your business and your customers—and, potentially, your bottom line, because they are noncompliant at a time of looming enforcement of standards and legislation.