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Baldor Specialty Foods Expands Urban Roots Line with Veggie Noodle and Cauliflower Side Kits

Baldor Specialty Foods Expands Urban Roots Line with Veggie Noodle and Cauliflower Side Kits
April 9, 2019 coraandkrist

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Baldor Specialty Foods Expands Urban Roots Line with Veggie Noodle and Cauliflower Side Kits

BRONX, NY – Premier importer, distributor, and fresh-focused foodservice provider Baldor Specialty Foods has introduced the latest in its retail line of Urban Roots Veggie Side Kits. New additions to the popular line of meal kits—first introduced last year—will feature of easy-to-prepare veggie noodle sides as well as new cauliflower side dishes.

Michael Muzyk, President, Baldor Specialty Foods

Michael Muzyk, President, Baldor Specialty Foods

“We’re excited to offer this innovative line of freshly-made veggie noodles,” said Michael Muzyk, President. “Veggie noodles are hot right now and Urban Roots is all about making the kitchen experience efficient, fun, and successful.”

Unlike traditional meal prep kits, no subscriptions or commitments are necessary, because these kits are available right in the local grocer’s produce department.

According to the company’s press release, both additions to the Urban Roots lineup adhere to the line’s founding mission—providing the freshest produce for simple home-cooking and making cooking effortless without requiring a subscription or extra costs. Urban Roots kits are designed for consumers to easily prepare restaurant-quality dishes, which require little-to-no chopping, in as little as five-minutes.

Barry Frish, Marketing Specialist, Culinary Development, Baldor Specialty Foods

Barry Frish, Marketing Specialist, Culinary Development, Baldor Specialty Foods

“Besides offering terrific fresh taste, Urban Roots are also highly approachable and home-cook friendly,” said Barry Frish, Marketing Specialist, Culinary Development. “We use ingredients people are already familiar with, making the kits a great way to incorporate healthy meals into the daily diet—without moving away from the norms of day-to-day eating.”

Baldor's Urban Roots kits are an easier and healthier way to prep meals and side dishes

Baldor’s Urban Roots kits are an easier and healthier way to prep meals and side dishes

Ready-to-use right out of the package, Urban Roots kits eliminate the usual prep time and mess associated with making side-dishes, and they produce simple, delicious home-cooking with no compromises.

New Urban Roots Veggie Noodle kits offer a simplified way of bringing fresh and savory vegetable noodles to the plate. Varieties include:

  • Zucchini Pomodoro
  • Lo Mein
  • Sweet & Spicy Veggie Noodles

New Urban Roots Cauliflower Rice Kit offerings include:

  • Risotto Style Cauliflower Rice
  • Thai Curry Cauliflower Rice

Urban Roots kits are all made from scratch daily using premium produce selections. With logistical expertise that allows for quick turnaround from knife to shelf in less than 24 hours, Baldor offers home cooks seasonal ingredients at the peak of freshness and in an ideal format for today’s busy lifestyles, allowing for easy-to-prepare, flavorful, vegetable-forward dishes in just a matter of minutes.