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The Tricky Art of Being a Wellness Entrepreneur

The Tricky Art of Being a Wellness Entrepreneur
July 9, 2019 coraandkrist

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The Tricky Art of Being a Wellness Entrepreneur

Four successful women discuss how they determine what tasks to delegate and how they stay motivated

As consumers seek to improve their bodies, minds and spirits, more entrepreneurs are starting so-called wellness companies to meet this demand.

The market is becoming increasingly crowded as companies crop up to meet consumers’ appetite for home goods, food, beauty and countless other products that aim to enhance buyers’ well being.

To have a profitable business in this competitive space, founders need to stay motivated throughout the difficulties of entrepreneurship and have a sense of passion and purpose, says Melisse Gelula, co-founder of Well + Good.

In addition, they can rise above the skepticism the industry sometimes faces by providing products that actually enhance people’s lives.

“There’s a lot of money looking to wellness, but I think when that kind of thing happens you get people who aren’t necessarily trying to solve a real problem,” Ms. Gelula says.

In this special Secrets of Wealthy Women podcast with host Veronica Dagher, a panel of wellness founders discuss how entrepreneurs can figure out what tasks to delegate.

The panel, which also includes Rebecca Parekh, chief executive of THE WELL, Jennifer Walsh, founder of Walk with Walsh, and Marygrace Sexton, founder of Natalie’s Orchid Island Juice Co., also share their financial tips.

In our hit podcast series, successful women from all walks of life share their financial and career tips to help empower women and improve their financial savvy. Subscribe now so you don’t miss coming episodes with jewelry designer Kendra Scott, broadcaster Meredith Vieira and cookbook author Gail Simmons.

Be sure to download our e-book based on the podcast, “Resilience: How 20 Ambitious Women Used Obstacles to Fuel Their Success.”

How to Listen and Get New Episodes

Secrets of Wealthy Women is available on a number of popular audio apps.

If you’re using an iPhone or iPad, tap here to open the series in the preloaded Podcasts app. From that page, select “subscribe” to get the latest episodes on your device automatically.

If you’re using an Android device, tap here to open the series in the preloaded Google Play Music app. From that page, select “subscribe” to get the latest episodes on your device automatically.

You can listen to Secrets of Wealthy Women on iHeartRadio and Spotify.

If you prefer to listen directly from WSJ.com, visit the Secrets of Wealthy Women podcast page to play from your web browser. If you’re multitasking, you’ll need to keep the browser window or tab open.

Check out our past episodes with Ayesha CurrySheryl PalmerMary Higgins ClarkKelley Brooke and Gloria Feldt and Sarah LaFleur.