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Why Global Brands Must Prioritize a Localized Experience

Why Global Brands Must Prioritize a Localized Experience
September 24, 2020 coraandkrist

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Why Global Brands Must Prioritize a Localized Experience

Your company probably has a deep understanding of how to create lovable  experiences for customers and audiences in your home . You know which messages resonate and when the best moments to deploy them are. You know what your audience expects of you, and you are consistent in meeting those expectations.

As soon as you begin to expand your  globally, however, you will find that  suddenly becomes infinitely more complicated. Translating your brand experience for different markets is a complex process, and anyone who’s done it before can tell you that doing it well requires more than simply trying to duplicate what has been proven to work in your home market.

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