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More Than Dancing: How TikTok Is Growing Brands
Teens are keeping up with current events, but they aren’t using traditional media channels like the New York Times or…
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Tips for Creating Loveable Internet Content That Engages Consumers
A New Survey Reveals How Consumer Tastes are Changing and Why Your Content Marketing Efforts Need to Respond Accordingly When…
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Everest Made Me The “Cool Aunt” And Adrian Ballinger a Household Name!
I have been a publicist for close to 20 years, and have worked on many different projects. But I have…
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3 Ways To Incorporate Video Into Your Social Media Strategy
Add Spark to Your Social Media Video is a great way to liven up your social media strategy and keep…
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5 PR New Year’s Resolutions
Post on social media every day If you don’t have a social account on Instagram, Facebook, Twitter or LinkedIn, it…
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Is Twitter Still Alive and Relevant for Your Company?
In 2014, the question might have seemed silly. “Of course, yes,” the marketing experts would say, “Twitter is an integral…
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Email Subject Lines: How to Get A Reporter to Open Your Email
105 Billion emails are sent every day worldwide. That means, if you want to be one of the very few…
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Tips For Pitching Content
How To Impress An Editor And Guest-Post For Your Clients Content marketing is an anti-promotional content-based strategy used by publicist…
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Remote Control
Should You Let Your Employees Work From Home They say a watched pot never boils. Well, a new study suggests…
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4 Alternatives to a Press Release
Tips to Diversify Your PR Strategy The press release: It used to be a publicist’s best friend. But in this…
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