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Owning the Fire: A “Survivor” Lesson in Crisis Communication
In crisis communication, the real test isn’t whether a mistake happens; it’s what happens in the moments immediately after.…
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How to Pitch Journalists in an AI-Filtered Mailbox
If your media pitches feel like they are not receiving the attention they deserve, they might have fallen victim to…
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Crisis Communications:
When a leaked audio clip surfaced of a Campbell’s executive making disparaging remarks about the company’s products, customers, and work…
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The New Public Relations AI Playbook
“Public Relations teams are having to rethink nearly every tactic in their playbooks as AI-powered search engines evolve” – Ad…
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Local vs National News: Why Bigger Isn’t Always Better
While many businesses aspire to be featured in publications like Forbes and New York Times, the reality is that larger…
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The Gen Z Effect: How A New Generation is Changing PR
Born between the late 1990s and the early 2010s, Gen Z is no longer just a target audience, they’re what…
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Pitch Perfect: Media Relations in the Digital Age
Our media landscape, once rooted in traditional press releases and face-to-face networking, has gone through a complete transformation. In…
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Why You Should Let PR Publicists Manage Reporter Relationships
After landing a high-profile interview, it’s tempting for a client to think, “Great—now I’ve got a direct line to that reporter!”…
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Rebranding in 2025: What Smart Companies Are Doing Differently
Rebranding used to be a once-in-a-decade initiative for most companies — a new logo, a website refresh, maybe an ad…
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Beyond the Buzz: Understanding the Real Return on Your PR Investment
ROI for PR exists – Quantifying it isn’t an exact science, just yet… Can You Measure ROI for PR? Public…
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