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Google’s Content Crackdown
What’s Happening to My Content? Google’s recent move to tighten its grip on third-party supplied content is sending ripples across…
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Amplify Your Wins: The Power of a Dedicated Press Page
While your website serves as the primary hub for your business, a dedicated Press or Newsroom page is an…
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Turning Up the Volume: Leveraging the Rise of Audio and Podcasts for your Brand
Podcasts, audio news clips, and voice-activated content are transforming how consumers get their information. We listen while commuting, exercising,…
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Expanding on to TikTok
TikTok has become one of the leading social media apps that lends a platform to businesses and influencers. The video-sharing…
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Hacking is Why You Need PR
Security breaches dominate the headlines right now, as industry after industry falls victim to some sort of cyber assault or…
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5 Ways to Grow Your Brand Reach Using Instagram
In a society as focused on new technologies as much as we are, brands that want to succeed need to…
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More Than Dancing: How TikTok Is Growing Brands
Teens are keeping up with current events, but they aren’t using traditional media channels like the New York Times or…
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Tips for Creating Loveable Internet Content That Engages Consumers
A New Survey Reveals How Consumer Tastes are Changing and Why Your Content Marketing Efforts Need to Respond Accordingly When…
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Everest Made Me The “Cool Aunt” And Adrian Ballinger a Household Name!
I have been a publicist for close to 20 years, and have worked on many different projects. But I have…
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3 Ways To Incorporate Video Into Your Social Media Strategy
Add Spark to Your Social Media Video is a great way to liven up your social media strategy and keep…
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