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 // Publicity & Promotion

With the changing landscape of digital, it is becoming even more challenging to get through the fog with all the competition. That’s why you need a dynamic public relations team and an effort designed to get you the attention you deserve.

At Maracaibo Media, our team of dedicated PR professionals leverages their deep industry contacts every day. Finding the story that catches the attention of the media, and places our clients front and center, to share their knowledge and expertise – and in the process showcase their products and service.

We’re quick and nimble, fun and zany. We double down every day to get you the coverage and attention you deserve.

  • Traditional & Digital PR Campaigns
  • Surveys & Infographics
  • Blog Writing
  • Bylined Articles
  • White Papers & Reports
  • Videos/Podcasts
  • Ghostwriting

Scott Petinga byline in Business News Daily

 // Strategic Planning

Sometimes you have a product or service that is a small purchase, or entails quick consumer decision making–like cupcakes! More often you have a product or service that takes more time to nurture a potential customer into taking action. Meet strategic planning.

Strategic planning is critical to getting the right message out at the right time to keep nudging your potential customers to the right decision, to buy your product or service. We’ll work closely with you to understand long-term strategic goals, how your buyer journey works, and craft a long-term strategic plan that keeps awareness growing over time.

  • Strategic Partnerships
  • Co-branding Opportunities
  • Conference securing

 // Brand Positioning

We see a lot of amazing products that just don’t seem to catch the interest of reporters, it’s not you, it’s the news cycle, and we can help you overcome this hurdle. Our team will take an in-depth look at your product and service and advise you in defining what is most enticing and current. It could be a messaging switch; it could be an entire brand overhaul. Either way, the result is the same. Your product or service positioned in a way that reporters just can’t resist covering, and consumers can’t wait to get.

  • Strategy, Positioning, and Messaging
  • Industry and Competitor Research & Analysis
  • Media Strategy and Media Relations

Nancy Fire featured on 27East.com

// Social Media Management & Publicity

Today, social media is everything. If you aren’t playing in this space, you are losing out on valuable market share. What’s even more critical than showing up? Staying active and engaged. The most significant mistake we see businesses make is not being consistent with their social posting, losing valuable interest and visibility in an ever more competitive social newsfeed.

Let us take the pressure off. Our team of social media experts is impressive at crafting engaging content, replying to your audience promptly, and keeping every post and message representing your brand. You won’t have to worry about social activity dropping off – ever again. You have Maracaibo Media keeping it active for you. Always engaging, continually putting you out there.

  • Social Strategy & Analysis
  • Content Creation
  • Community Management
  • Social Brand Campaigns & Influencer Programs

 // Media Training

Some people have the gift of gab; others completely clam up when the spotlight turns on them. We get it, speaking to a reporter can be stressful. Let us help you prepare and become a pro at reporter speak.

We’ll work with you to come up with short and concise responses that make memorable quotes. Help you to finetune your most valuable talking points. Come up with ways to redirect the line of questioning if the topic begins to move off target.

Before, during, and after any press event or interview, we’ll give you the feedback you need to become the media star your business needs.

  • Spokesperson Management
  • Spokesperson Alignment & Development

How A Giant Processing Plant Eliminated Food Waste | Baldor Foods featured in FastCompany

 // Event Marketing

Events are the best way to dial up excitement for any business. Our team loves a good event, and we know what works. We can help you plan the perfect event that attracts the right audience to elevate your business profile further.

Our team can help put together an end-to-end event plan for a small gathering, or drum up publicity and exposure for your large-scale engagements. Whatever the task, we’re up for it and can’t wait to get down and help you have a great time at your next event.

  • Press & Consumer Events
  • Event Planning and Themes
  • On-site Coordination
  • Media Relations Support

 // Crisis Management

Disruptive and unexpected events happen, and it’s important to mitigate any threats or harm that could be a result of your organization, stakeholders, or the general public.

Our team is ready at the helm to help guide you through any challenging situation. We’ll help triage messaging, identify counter-narratives, and help you effectively get ahead of the story.

  • Reputation Management
  • Crisis Management

Marc’s Cheesecakes featured in NJ.com

 // Website Development & Digital Marketing

Via our strategic digital partnerships, MMG is now giving our clients access to dynamic digital services including everything from website design and development to a myriad of other promotional vehicles you may want to use to support your product or service.

The sky’s the limit, and we look forward to bringing you this expanded level of service.

  • Strategy
  • Website Design & Development
  • Search Engine Optimization (SEO)
  • Paid Search and Display
  • Remarketing Campaigns
  • Email Marketing
  • Social Advertising